Bonfire Ventures

Bonfire Ventures is a Los Angeles-based seed venture capital firm focused exclusively on B2B enterprise software companies, founded by Mark Mullen and Jim Andelman with a thesis that enterprise SaaS businesses built and scaled from Los Angeles represent a significant and underserved opportunity in a market dominated by Bay Area capital. The firm invests at the seed stage with initial checks from $1 million to $3 million, typically leading or co-leading rounds, and takes an active board role in each portfolio company to help founders navigate the critical challenges of early product-market fit, first enterprise sales, and Series A readiness. Bonfire concentrates its portfolio in sectors where software is replacing manual, paper-based, or legacy technology processes in established industries, with particular strength in vertical SaaS, payments infrastructure, customer experience software, and workflow automation for medium and large enterprises. The firm's geographic focus on Los Angeles is deliberate: the city has a large and diverse economy spanning entertainment, real estate, healthcare, logistics, and manufacturing, all of which are generating enterprise software opportunities that Silicon Valley investors are less well-positioned to identify and support. Portfolio companies include Appcues, the product onboarding and user engagement platform; Boulevard, the business management software platform for salons and spas; Finix, the payment infrastructure company that enables companies to become their own payment processors; and Swell, the customer experience platform. Beyond its original investments in Appcues, Boulevard, Finix, and Swell, the portfolio includes additional B2B software companies building vertical and horizontal enterprise solutions from Los Angeles.