BoxGroup

BoxGroup is a New York-based pre-seed and seed venture capital firm founded by Adam Rothenberg and David Tisch, widely regarded as one of the most connected and consistently high-performing early-stage funds in New York and one of the few seed vehicles with a portfolio that rivals coastal founders in terms of valuation outcomes. The firm was established in the early 2010s and has operated with a deliberately small and focused structure, typically leading or co-leading pre-seed and seed rounds with checks from $250,000 to $1 million across consumer, fintech, health, and enterprise software businesses. BoxGroup's reputation for backing extremely early-stage companies before they have significant traction and its deep integration with the New York startup ecosystem through David Tisch's background in TechStars and Adam Rothenberg's investor network have made it one of the most sought-after early checks in the city. The firm maintains a deliberately low public profile relative to its portfolio quality, rarely publishing investment theses or marketing its track record, and relies almost entirely on word-of-mouth founder referrals. The portfolio includes some of the most consequential consumer and fintech companies built in New York over the past decade. Plaid, the financial data connectivity infrastructure company, was backed by BoxGroup before its growth into a company valued at $13 billion. Warby Parker, the DTC eyewear company, has been publicly traded on the NYSE since 2021. Airtable, the no-code database and workflow platform, is a portfolio company valued at over $11 billion. Harry's, the shaving brand, was the target of an Edgewell acquisition that the FTC blocked. Oscar Health, the health insurance technology company, completed a NYSE IPO in 2021. Beyond its original investments in Plaid, Warby Parker, Airtable, Harry's, and Oscar, the portfolio includes additional high-profile New York-based consumer, fintech, and health technology companies.