CAVU Consumer Partners

CAVU Consumer Partners is a New York-based consumer-focused venture capital and private equity firm specializing in better-for-you food and beverage brands, health and wellness consumer products, and mission-driven consumer businesses reshaping what people eat, drink, and consume. The firm invests at Series A, Series B, and growth stages with initial checks from $5 million to $25 million. CAVU was founded by Clayton Christopher, co-founder of Sweet Leaf Tea, and Rohan Oza, the consumer marketing executive known as the Brand Whisperer for his work on Vitaminwater and Smartwater. The combination of Christopher's entrepreneurial brand-building background and Oza's consumer marketing expertise gives CAVU an unusually strong operational perspective on what it takes to build a consumer brand from its earliest stages through to mainstream distribution. Portfolio companies reflect the firm's consistent thesis around plant-based, organic, functional, and natural consumer products. Califia Farms, the plant-based milk and beverage company, is among the most significant investments. Magic Spoon is a high-protein, low-sugar cereal brand. Perfect Bar is a refrigerated protein bar brand. Vital Farms is a pasture-raised eggs and butter company that completed a Nasdaq IPO in 2020. Beyond its original investments in Califia Farms, Magic Spoon, Perfect Bar, and Vital Farms, the portfolio includes additional better-for-you consumer brands.