Coefficient Capital

Coefficient Capital is a New York-based venture capital firm focused on consumer brands and consumer technology businesses, investing at Series A and Series B stages in companies building the next generation of consumer products, food and beverage brands, health and wellness businesses, and digital consumer platforms meeting the evolving preferences of modern consumers. The firm brings deep expertise in consumer brand building, direct-to-consumer distribution strategy, and retail channel development, helping portfolio founders navigate complex go-to-market decisions. Coefficient typically writes initial checks from $1 million to $5 million and focuses on companies where distinctive brand identity, product quality, and loyal consumer communities create defensible market positions. Portfolio companies include Athletic Greens, the AG1 daily nutritional supplement brand that is valued at approximately $1.2 billion; Hydrant, the rapid hydration and electrolyte supplement brand; Little Sesame, the contemporary hummus and Middle Eastern food brand; and Momofuku, the restaurant group and packaged food company founded by chef David Chang. Beyond its original investments in Athletic Greens, Hydrant, Little Sesame, and Momofuku, the portfolio includes additional consumer brand and health and wellness companies.