Congruent Ventures

Connect Ventures is a London-based early-stage venture capital firm focused on what it calls product-first companies: technology businesses where a deeply considered, well-crafted product is the primary driver of growth, retention, and competitive differentiation. The firm was founded by Sitar Teli and Bill Earner, and invests at seed and Series A stages with initial checks from £500,000 to £2 million in founders who are building products where user experience, design thinking, and product intuition are central to the value proposition rather than pure sales or marketing leverage. Connect Ventures operates from a conviction that the best technology companies are built from deep empathy with users, obsessive attention to how products feel and behave, and a willingness to invest the time required to get the product right before scaling aggressively. The firm backs companies across consumer technology, enterprise software, fintech, and marketplaces where these principles apply, and brings genuine product expertise to board and advisory roles. Portfolio companies include Typeform, the conversational form and survey platform built around beautiful, human-centred design; TransferGo, the international money transfer platform targeting migrant workers; Trouva, the online marketplace for independent boutique retailers; and Dojo, the UK payment acceptance platform for small and medium businesses. Beyond its original investments in Typeform, TransferGo, Trouva, and Dojo, the portfolio includes additional product-first technology companies.