Greycroft

Greycroft is a New York-based venture capital firm founded in 2006 by Alan Patricof, one of the most respected and longest-serving venture capitalists in American history as the founder of Apax Partners, and Dana Settle, investing at seed, Series A, and Series B stages in consumer technology and internet companies across the United States. The firm manages more than $2 billion in assets under management and has backed more than 200 companies. Bumble, the women-first dating and social networking app, was backed by Greycroft before completing a Nasdaq IPO in 2021. Venmo, the peer-to-peer payments platform, was backed by Greycroft before its acquisition by PayPal. Acorns, the micro-investment and savings platform, is a Greycroft portfolio company. Pluto TV, the free streaming television service, was acquired by Viacom for $340 million in 2019. Beyond its original investments in Bumble, Venmo, Acorns, and Pluto TV, the portfolio includes Shipt, HiSmile, and additional consumer technology companies.