Imaginary Ventures

Imaginary Ventures is a New York-based venture capital firm focused on seed, Series A, and Series B investments in consumer brands and consumer technology companies, co-founded by Natalie Massenet, the founder and executive chairman of Net-A-Porter and one of the most influential figures in the luxury digital commerce industry, and Nick Brown, a former executive at Gucci and Kering, bringing an unusually deep and commercially grounded perspective on consumer brand building in fashion, beauty, and lifestyle categories. The firm invests with initial checks from $1 million to $10 million in consumer brands, consumer technology, and direct-to-consumer businesses where compelling brand storytelling, product quality, and digital distribution create durable consumer loyalty. Imaginary Ventures brings to each portfolio company the extensive commercial networks, retail relationships, and brand-building expertise that Massenet and Brown developed across decades of operating at the highest levels of the global fashion and luxury industry. Portfolio companies include SKIMS, Kim Kardashian's shapewear and clothing brand that has grown to a valuation of approximately $4 billion; Glossier, the beauty brand that built one of the most loyal direct-to-consumer communities in cosmetics; Rare Beauty, the clean beauty brand founded by Selena Gomez; and Savage X Fenty, Rihanna's lingerie brand. Beyond its original investments in SKIMS, Glossier, Rare Beauty, and Savage X Fenty, the portfolio includes additional consumer fashion, beauty, and lifestyle brand investments.