S2G Ventures

SAATCHiNVEST is a London-based growth equity investment platform focused on consumer brands, direct-to-consumer businesses, and retail technology companies, operating as the investment vehicle of the Saatchi family office. The firm invests at Series A through growth stages with initial checks from $5 million to $15 million in consumer brands and DTC businesses where strong brand storytelling and loyal customer communities create sustainable competitive advantages. Portfolio companies include Huel, the UK nutritional food brand; Graze, the UK healthy snacking and food subscription box company; Boden, the British fashion and clothing brand; and Hotel Chocolat, the UK premium chocolate brand that was acquired by Mars in 2023. Beyond its original investments in Huel, Graze, Boden, and Hotel Chocolat, the portfolio includes additional UK and European consumer brand companies.