SoGal Ventures

Sonoma Brands is a Sonoma, California-based Series A and Series B venture capital and private equity firm focused on consumer food and beverage brands, founded by Jon Sebastiani, the founder of Krave Jerky, and investing in premium, mission-driven consumer food and beverage businesses. Note: the original directory portfolio lists Jack Link's and Pabst Blue Ribbon alongside Guayaki and Stumptown Coffee. Jack Link's is a multi-billion dollar established beef jerky company, and Pabst Blue Ribbon is a century-old American beer brand; neither would typically be considered Series A or Series B venture investments and these attributions appear to be data errors, possibly reflecting industry relationships. Guayaki, the sustainable yerba mate brand, and Stumptown Coffee, acquired by Peet's, are more plausible portfolio companies. Beyond its original listed investments, the portfolio likely includes additional premium consumer food and beverage brands.