Sonoma Brands

SoGal Ventures is a New York-based pre-seed and seed venture capital firm focused on backing diverse founders, particularly women and minority founders, across consumer technology, health technology, and enterprise software. The firm was founded by Pocket Sun and Elizabeth Galbut and invests with initial checks from $250,000 to $1 million. Portfolio companies include Apres, a consumer brand; Ellevest, the digital investment and banking platform for women; Foodshed, a food technology company; and Gem & Bolt, a mezcal brand. Beyond its original investments, the portfolio includes additional consumer, health, and enterprise technology companies.