The Craftory

The Craftory is a London-based Series A and Series B venture capital firm focused on challenger consumer brands that are genuinely better for people and the planet, investing in companies building the next generation of sustainable, mission-driven consumer products. The firm was co-founded by Elio Leoni Sceti and invests with initial checks from $2 million to $10 million. Portfolio companies include Beltéjar, a sustainable consumer brand; CleanCo, the UK alcohol-free spirits brand; THIS, the UK plant-based meat brand; and Who Gives A Crap, the Australian company producing sustainable bamboo and recycled toilet paper and donating 50% of profits to improve sanitation in developing countries. Beyond its original investments, the portfolio includes additional mission-driven consumer brand companies.