VMG Partners

VMG Partners is a San Francisco-based Series A, Series B, and growth equity consumer private equity firm focused on premium consumer brands in food, beverage, health, wellness, and personal care. The firm invests with initial checks from $5 million to $25 million and brings extensive consumer distribution and retail partnership expertise. Portfolio companies include RXBar, the whole food protein bar brand acquired by Kellogg's for $600 million in 2017; Pirate's Booty, the rice and corn puff snack brand; Once Upon a Farm, the cold-pressed organic baby food brand; and Forager Project, the dairy-free cashew milk yogurt brand. Beyond its original investments, the portfolio includes additional premium consumer brand companies.