Willow Growth Partners

Willow Growth Partners is a Santa Monica-based Series A and Series B venture capital firm focused on consumer health, wellness, and lifestyle brands, investing in mission-driven consumer companies building better-for-you products. The firm invests with initial checks from $500,000 to $3 million. Portfolio companies include Farmer's Fridge, the fresh salad and healthy food vending machine and kiosk company; Kencko, the organic fruit and vegetable instant smoothie powder brand; Lemon Perfect, the organic cold-pressed lemon water and hydration brand; and Obe Fitness, the live and on-demand fitness streaming platform. Beyond its original investments, the portfolio includes additional consumer health, wellness, and lifestyle brand companies.