As a founder, you’ve probably asked yourself, ‘Isn’t there a tool that makes fundraising easier?’. Between finding the right investors, sending out pitch decks, and trying to stand out in a crowded inbox, most founders are doing a lot with very little feedback.
That’s why more and more founders are turning to Pitchwise, not just to send their decks, but to raise smarter.
Whether it’s closing warm intros, tracking investor interest, or making strategic follow-ups, Pitchwise is becoming a go-to tool for early-stage fundraising across Africa and beyond. Here's how founders are actually using it.
1. Raising with Clarity, Not Guesswork
Pitchwise helps you know what happens after you send your deck. You get real-time insights into who opened your pitch, how long they spent on each slide, and whether they came back for another look.
You also get email notifications each time a new investor views your deck, giving you the opportunity to time your follow-up when interest is fresh. Even better? If an investor forwards your deck to a colleague, Pitchwise creates a new lead profile so you can track that second-layer interest automatically.
Tamsir Ibrahim Traore, CEO of Logidoo, shared how this lead capturing helped him secure his recent raise. “Pitchwise enabled us to track how our deck was being shared while generating a new lead for every visit and helped us prevent the deck from falling into the wrong hands.”
2. Tracking Interest and Following Up With Intent
Neto, founder of healthtech startup Wellahealth, noted that knowing how investors were engaging his deck helped him craft sharper follow-up emails. "Pitchwise helped us to understand how investors were engaging, and using those insights to optimise our follow-ups was crucial to successfully closing our round," he said.
Instead of guessing who’s interested, Pitchwise highlights warm leads and engagement signals, so your follow-up hits at the right time with the right message.
Founders also gain access to heatmaps and engagement summaries to know which parts of their story are resonating.
3. Organizing Your Deck and Sharing It Like a Pro
With Pitchwise, founders can upload their pitch deck once and generate a secure, trackable link that updates automatically when they upload a new version. This means:
- No more resending updated decks
- No confusion about which version an investor has
- No worries about privacy or access
You can even create multiple links for different investors and track engagement separately for each.
Benjamin, a VC scout, said, "As a VC scout connecting high-potential startups in Africa to intentional and active VCs, I use Pitchwise virtually every day to arrange my deck sharing and peruse data on the investors viewing each deal."
4. Investor Requests That Actually Get Delivered
Founders on Pitchwise Pro can request curated investor lists tailored to their stage, sector, and geography. It’s not just a generic database; these are warm, qualified leads with active investment signals.
Each list includes investor details like:
- Focus areas (geo, sector, stage)
- Recent deals
- Contact info
- Pitch readiness notes (where applicable)
Ato, an African founder raising funds, got investor matches that opened doors. "It wasn’t just a list. It came with intros and context. That made a huge difference," he said.
5. Editable Templates and Resources That Go Beyond Basics
The Pitchwise Resource Library isn’t just generic documents. It includes:
- Editable fundraising decks and one-pager templates
- Investor Lists
- Contract Templates
- Common investor questions (with how to answer them)
- Term sheet breakdowns
- SAFE vs equity guides
- Fundraising planning tools and timelines
...and many more
Whether you're sending your first deck or refining your follow-up strategy, there's a resource for every step.
Raising capital isn’t just about sending a deck. It’s about telling your story well, understanding investor behaviour, and moving with strategy. Founders like Shina, Neto, Ato, and Benjamin are proving that with Pitchwise, fundraising doesn’t have to feel like a shot in the dark.
Join them and several other founders today. Start your journey: www.pitchwise.se
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